Plan B Advisory

When the problem isn’t quite what it seems.

Advisory for business owners facing problems that are difficult to diagnose, decisions that are hard to resolve, or growth that has made the business more complicated than it used to be.

Explore the work

Work

Selected work

Real problems, the thinking behind them, and the choices that followed.
01CF Lieu AdvisoryHow a marketing diagnostic uncovered a deeper business visibility problem, and led to a new CRM and data foundation for sustainable growth.Engagement ongoing

More case studies from previous work will be added here over time.

About

Why I advise

I spent much of my career building and scaling businesses and capabilities before moving into advisory.

Good advisory should go further than giving advice. It should help make the outcome possible.

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Contact

If this sounds like the kind of problem you're working through

A short message is enough. Tell me what is happening, and we can have an initial conversation to work out whether I am the right person to help.