Plan B Advisory

When the problem isn’t quite what it seems.

A different question can sometimes lead to a very different answer.

Explore the work

Work

Selected work

Real problems, the thinking behind them, and the choices that followed.
01CF Lieu AdvisoryHow a marketing diagnostic uncovered a deeper business visibility problem, and led to a new CRM and data foundation for sustainable growth.Engagement ongoing

More case studies from previous work will be added here over time.

About

Why I advise

Good advisory should go further than giving advice. It should help make the outcome possible. Sometimes that means bringing in people with expertise I don't have, and working together to turn an idea into something the business can actually use.
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