Plan B Advisory
When the problem isn’t quite what it seems.
A different question can sometimes lead to a very different answer.

Work
Selected work
Real problems, the thinking behind them, and the choices that followed.
More case studies from previous work will be added here over time.
About
Why I advise
Good advisory should go further than giving advice. It should help make the outcome possible. Sometimes that means bringing in people with expertise I don't have, and working together to turn an idea into something the business can actually use.
Contact
If this sounds like the kind of problem you're working through
A short message is enough. Tell me what you're working through and we can take it from there.